Inside the box : why the best business solutions are right in front of you
Boyd, Drew2013
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Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box, 'brainstorming' random connections. But, as Jacob Goldenberg and Drew Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world.
Main title:
Inside the box : why the best business solutions are right in front of you / Drew Boyd and Jacob Goldenberg.
Author:
Boyd, Drew, authorGoldenberg, Jacob, 1962-, author
Imprint:
London : Profile, 2013.
Collation:
257 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781846686245 (pbk)9781847658708 (ebook)
Dewey class:
658.4'063
Language:
English
Subject:
BRN:
126905
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